Top 20 Conversational Commerce Tools for Home & Garden Companies
Boost sales & engagement for your house & garden business with AI-driven conversational commerce. Offer personalized shopping experiences—try it free today!

In the dynamic house & garden industry, conversational commerce is revolutionizing customer interactions, offering personalized shopping experiences and streamlining support. This blog explores the top companies leading this transformation, highlighting how their innovative solutions enhance customer engagement, simplify product discovery, and boost sales. Discover how these platforms are addressing industry-specific challenges, from guiding DIY enthusiasts to assisting with complex landscaping queries, ultimately reshaping the way consumers connect with their favorite brands.
1. Vanchat.io
Vanchat.io delivers a streamlined communication platform focused on real-time messaging and customer engagement. It is designed to assist house & garden businesses in managing appointments, notifications, and service interactions quickly and effectively, enhancing customer experience and operational efficiency.
Website: https://vanchat.io
Pros:
- User-friendly interface tailored for quick communication and scheduling.
- Real-time updates and notifications improve responsiveness for service-based industries.
- Offers automation features that simplify customer management and appointment handling.
Cons:
- Limited integrations with legacy systems common in traditional house & garden businesses.
- The pricing may be a stretch for very small businesses despite a free tier.
- Some advanced features might require a learning curve, impacting quick initial adoption.
Ideal Business User
Ideal for house & garden service providers, such as landscapers, interior designers, and home maintenance professionals who seek to enhance customer communication, manage appointments efficiently, and streamline overall service delivery.
Ratings
- Ease of Installation: 4/5
- Quality of Answers: 4/5
- Customer Support: 4/5
Cost
Vanchat.io offers a free tier for basic use, with paid plans starting at $33 per month, providing scalability for growing small to mid-sized businesses with additional features.
2. Salesforce
Salesforce is a leading cloud-based customer relationship management platform that empowers businesses to streamline sales, marketing, and customer service initiatives. For house & garden industry professionals, its robust and customizable tools facilitate efficient customer engagement, nurtured leads, and enhanced sales tracking, ultimately driving significantly improved business growth and operational efficiency.
Website: https://www.salesforce.com/
Pros:
- Highly customizable platform that adapts to niche industry needs
- Robust analytics and reporting tailored for targeted marketing
- Seamless integration with third-party tools for efficient workflow
Cons:
- Pricing may be high for small house & garden businesses
- Steep learning curve with complex advanced features
- Implementation and customization can require significant resources
Ideal Business User
Medium to large enterprises in the house & garden sector, such as retailers, distributors, and service providers, who need a comprehensive CRM solution to manage customer relationships, automate marketing, and optimize sales operations.
Ratings
- Ease of Installation: 3/5
- Quality of Answers: 5/5
- Customer Support: 4/5
Cost
Salesforce pricing starts at around $25 per user per month for the Essentials edition, with higher-tier plans and fully customizable enterprise solutions available at increased pricing levels, often requiring custom quotes based on specific business needs.
3. HubSpot
HubSpot is a leading CRM and inbound marketing platform that offers a comprehensive suite of tools integrating marketing automation, sales management, and customer service functionalities. Designed for efficiency, its solutions empower house & garden businesses to engage customers, nurture leads, and drive growth, streamlining operations while enhancing communication across channels.
Website: https://www.hubspot.com
Pros:
- User-friendly interface that simplifies customer engagement for local house & garden businesses.
- Robust automation and analytics capabilities that streamline marketing and sales processes.
- Seamless integration with multiple marketing channels ideal for community-focused operations.
Cons:
- Pricing can be relatively high for small local house & garden businesses.
- Steep learning curve when tailoring features to niche industry nuances.
- Limited customization in some modules for very specific house & garden operational needs.
Ideal Business User
Medium to large house & garden businesses seeking an integrated CRM and marketing platform to enhance customer engagement, nurture leads, and streamline sales processes while leveraging solid analytics for measurable growth.
Ratings
- Ease of Installation: 4/5
- Quality of Answers: 4/5
- Customer Support: 5/5
Cost
HubSpot offers a free CRM version. Paid plans include the Starter plan (approximately $45/month), Professional plan (around $800/month), and Enterprise plan (about $3,200/month), providing tiered features to accommodate growth and specific business needs.
4. Zendesk
Zendesk offers a comprehensive customer support platform integrating ticketing, live chat, and advanced analytics to streamline service operations. For house and garden businesses, it facilitates rapid responses to inquiries, order management, and after-sales support. Its user-friendly, multi-channel approach helps boost customer satisfaction and loyalty consistently with robust integrations and analytics.
Website: https://www.zendesk.com
Pros:
- Seamless multi-channel communication for managing customer interactions
- Robust ticketing and self-service support features
- Scalable platform that adapts well to growing business needs
Cons:
- Complex pricing structure with potential cost concerns for smaller teams
- Steep learning curve for fully utilizing advanced features
- Limited customization in certain modules for niche industry requirements
Ideal Business User
House and garden retailers or service providers of small to mid-sized businesses seeking an integrated, scalable support solution to streamline customer interactions and manage after-sales inquiries effectively.
Ratings
- Ease of Installation: 4/5
- Quality of Answers: 4/5
- Customer Support: 5/5
Cost
Zendesk pricing starts at approximately $49 per agent per month for the Essential plan, with higher tiers offering more advanced features and customizations. Enterprise-level solutions are available with tailored pricing. A free trial is typically offered.
5. Intercom
Intercom is a flexible customer communication platform that leverages live chat, automated messaging, and proactive support to engage and assist users. Tailored for house and garden businesses, Intercom facilitates seamless customer interactions, efficient lead management, and enhanced service delivery, empowering retailers and service providers to build strong client relationships effectively.
Website: https://www.intercom.com
Pros:
- Intuitive interface that simplifies customer interactions
- Robust automation tools for efficient lead capture and engagement
- Easy integration with various CRM and marketing tools suited for dynamic industries
Cons:
- Higher pricing may be a barrier for smaller house and garden businesses
- Complex initial configuration may require dedicated technical support
- Limited customization for niche industry-specific workflows compared to specialized solutions
Ideal Business User
House and garden businesses seeking to elevate customer engagement and optimize lead management. Best suited for medium to large companies focused on improving digital communication and customer support services.
Ratings
- Ease of Installation: 4/5
- Quality of Answers: 4/5
- Customer Support: 4/5
Cost
Intercom offers tiered subscription plans. Pricing starts with basic packages around $39/month for small operations, with advanced and enterprise options available that include more features and customized pricing based on business needs.
6. LivePerson
LivePerson delivers a comprehensive conversational commerce platform leveraging AI-powered messaging and chatbots to connect businesses with customers in real time. House & garden industry retailers benefit from customized guidance, streamlined communication, and improved customer service experiences, ultimately ensuring seamless inquiries, transactions, and enhanced engagement that drive loyalty and sustainable sales.
Website: https://www.liveperson.com
Pros:
- Robust real-time engagement enhancing customer interactions
- Tailored messaging solutions for home and garden inquiries
- Scalable platform integrating with CRM and e-commerce systems
Cons:
- Complex implementation for non-tech-savvy businesses
- Higher cost relative to simpler alternatives
- Limited pre-built industry-specific templates for house & garden needs
Ideal Business User
Ideal for house & garden industry businesses such as home improvement retailers, garden centers, and landscaping services seeking to deliver personalized, real-time support and streamlined communication through AI-powered messaging.
Ratings
- Ease of Installation: 4/5
- Quality of Answers: 4/5
- Customer Support: 4/5
Cost
Pricing details are tailored to individual business needs and are typically provided through custom enterprise plans. Prospective users are encouraged to contact LivePerson sales for specific pricing information.
7. Drift
Drift is a leading conversational marketing platform that uses AI-powered chatbots and live messaging to engage website visitors, capture leads, and facilitate real-time customer interactions. For businesses in the house and garden industry, Drift enhances online engagement by providing timely support and personalized guidance that drive sales and customer satisfaction.
Website: https://www.drift.com
Pros:
- Real-time engagement that boosts lead conversion
- Seamless integration with existing marketing and CRM tools
- User-friendly interface with robust analytics for performance tracking
Cons:
- Premium pricing that may be steep for small house and garden businesses
- Complexity in setup for advanced customization
- Limited flexibility in lower-tier plans that restrict some features
Ideal Business User
Businesses and marketers in the house and garden industry seeking to enhance online customer engagement, improve conversion rates, and streamline communications through automated and live chat functionalities. Ideal for medium to large enterprises with a focus on personalized customer experiences.
Ratings
- Ease of Installation: 4/5
- Quality of Answers: 4/5
- Customer Support: 4/5
Cost
Drift offers a free trial and custom-tier pricing based on business needs. While a basic plan might be available for smaller teams, premium features and advanced functionalities are typically included in higher-priced, enterprise-level subscriptions. Contact Drift directly for detailed pricing information.
8. Chatfuel
Chatfuel is a no-code chatbot platform empowering businesses to automate messaging across social media channels. House & garden companies benefit by streamlining customer inquiries, scheduling appointments, and processing orders efficiently. Its intuitive design enables the creation of engaging experiences without extensive technical skills, enhancing customer service and driving business growth.
Website: https://chatfuel.com
Pros:
- User-friendly interface tailored for quick setup
- Effective automation of customer inquiries and bookings
- Seamless integration with popular messaging apps for marketing
Cons:
- Limited customization for specialized house & garden needs
- Reliance on Messenger may restrict broader multi-channel support
- Advanced features sometimes require technical know-how
Ideal Business User
House & garden businesses such as landscaping firms, garden centers, and home decor retailers looking to automate customer support and appointment scheduling via social media messaging platforms.
Ratings
- Ease of Installation: 5/5
- Quality of Answers: 4/5
- Customer Support: 4/5
Cost
Chatfuel offers a free basic plan with essential features and a Pro plan starting at approximately $15 per month, with custom enterprise solutions available for larger businesses.
9. MobileMonkey
MobileMonkey is a comprehensive, multi-channel messaging and chatbot platform designed to automate customer engagement across web chat, SMS, and social media. For the house & garden industry, it delivers streamlined lead generation, personalized marketing, and efficient support, enabling businesses to improve visibility, foster loyalty, and drive consistent, effective sales growth.
Website: https://mobilemonkey.com
Pros:
- Versatile omni-channel automation that effectively engages customers.
- Customizable chatbot templates tailored to handle common house & garden inquiries.
- Seamless integration with social media and CRM systems to enhance marketing efforts.
Cons:
- Initial setup and advanced feature optimization can present a steep learning curve.
- Limited industry-specific templates may require extra customization for niche house & garden needs.
- Occasional integration challenges with legacy systems or non-standard platforms.
Ideal Business User
House and garden businesses seeking to boost online engagement and streamline customer communication through automated messaging, particularly those managing multiple channels and aiming to improve lead generation and client support.
Ratings
- Ease of Installation: 4/5
- Quality of Answers: 4/5
- Customer Support: 4/5
Cost
MobileMonkey offers a free plan with essential features. Paid subscriptions begin at approximately $19 per month, providing advanced automation, additional customization, and scalability options. Enterprise-level pricing is available on request, with flexible monthly or annual billing cycles.
10. ManyChat
ManyChat is a leading chat marketing automation platform that revolutionizes customer engagement through powerful Facebook Messenger, SMS, and email integration. For house & garden businesses, it simplifies appointment scheduling, customer inquiries, and promotions via interactive chatbots and campaigns, enhancing user experience and boosting conversion rates effectively and driving sustainable results.
Website: https://manychat.com
Pros:
- Intuitive drag-and-drop chatbot builder tailored for streamlined communications
- Seamless multi-channel integration across Messenger, SMS, and email for broader reach
- Robust automation workflows that bolster customer engagement and timely responses
Cons:
- Steep learning curve for beginners and non-technical users
- Limited advanced customization for highly niche requirements
- Occasional delays in platform updates that can affect new feature rollout
Ideal Business User
House & garden businesses, particularly small to medium enterprises, looking for an automated communication solution to manage customer inquiries, schedule appointments, and promote services via social media and messaging platforms.
Ratings
- Ease of Installation: 4/5
- Quality of Answers: 4/5
- Customer Support: 4/5
Cost
ManyChat offers a free tier with basic chatbot functionalities. The Pro plan starts at around $10 per month, scaling with subscriber count, which allows flexibility for various business sizes and needs.
11. Botsify
Botsify is a leading chatbot building platform delivering AI-powered conversational solutions for customer service and engagement. House and garden industry businesses benefit as Botsify automates appointment scheduling, product inquiries, and customer support, resulting in faster responses, streamlined processes, and enhanced customer satisfaction. Empowering modern home care with greatly enhanced efficiency.
Website: https://botsify.com
Pros:
- Robust multi-channel integration supports websites, Facebook Messenger, and more, streamlining customer interactions.
- User-friendly interface with intuitive bot-building features tailored for handling common house & garden inquiries.
- Effective automation for FAQs, lead generation, and appointment scheduling, reducing manual workload.
Cons:
- Limited advanced customization options for highly specialized house & garden business requirements.
- Occasional integration challenges with legacy systems or third-party tools.
- A learning curve exists for fully leveraging advanced AI features and workflows.
Ideal Business User
Small to medium-sized house & garden businesses such as landscaping, home improvement, interior design, and related services that seek to enhance customer engagement, automate inquiries, and streamline appointment scheduling while retaining a personal touch.
Ratings
- Ease of Installation: 4/5
- Quality of Answers: 4/5
- Customer Support: 4/5
Cost
Botsify offers a tiered pricing model. The Starter plan begins at approximately $50 per month for essential features and a capped number of interactions, while Business and Enterprise plans include advanced customization, analytics, and support with custom pricing available upon request.
12. Kore.ai
Kore.ai is an enterprise-grade conversational AI platform that empowers organizations to design, deploy, and manage intelligent virtual assistants. Its advanced features streamline customer support, drive improved digital engagement, and automate key processes. In the house & garden industry, users benefit from automated maintenance scheduling, personalized assistance, and enhanced operational efficiency.
Website: https://www.kore.ai/
Pros:
- Highly customizable conversational workflows tailored to specific service needs
- Seamless integration with legacy and modern enterprise systems to automate routine tasks
- Enhanced customer engagement through proactive support and intelligent automation
Cons:
- Complex setup may require technical expertise and extended onboarding periods
- Higher price point can be a barrier for small house & garden businesses
- Limited pre-built templates specifically designed for the house & garden industry
Ideal Business User
Enterprise or mid-sized businesses in the house & garden sector, such as home improvement companies, landscaping services, and property management firms, seeking advanced automation, streamlined customer interactions, and personalized support solutions.
Ratings
- Ease of Installation: 3/5
- Quality of Answers: 4/5
- Customer Support: 4/5
Cost
Kore.ai typically operates on an enterprise subscription model with custom pricing based on deployment size and usage needs. Specific pricing details are available upon request.
13. Yellow.ai
Yellow.ai is an AI-powered conversational automation platform transforming customer engagement with intelligent bots that deliver personalized customer support and marketing automation across various channels. In the house & garden industry, it enhances service efficiency and responsiveness during inquiries and support, facilitating seamless interactions to improve customer satisfaction while driving sales.
Website: https://www.yellow.ai
Pros:
- Enhanced customer support workflow enabling rapid, context-aware responses
- Seamless integration into existing house & garden service platforms
- Highly customizable solutions tailored to specific industry needs
Cons:
- Steep learning curve for non-technical users within small teams
- Higher implementation costs for smaller house & garden businesses
- Occasional challenges integrating with legacy industry software
Ideal Business User
Small to medium-sized house & garden enterprises looking to automate customer interactions, streamline support, and boost engagement using AI-driven chatbots and automation solutions.
Ratings
- Ease of Installation: 4/5
- Quality of Answers: 4/5
- Customer Support: 4/5
Cost
Yellow.ai offers subscription-based pricing tailored to enterprise needs, with custom plans based on features, usage, and business requirements. Detailed pricing information is available upon request and may vary based on integration and scale.
14. Haptik
Haptik delivers AI-powered conversational solutions that empower businesses to automate customer interactions. Their advanced chatbots and virtual assistants streamline support, guide purchasing decisions, and offer personalized assistance specifically for house & garden industries. Enabling efficient appointment scheduling, query resolution, and robust customer engagement, Haptik enhances service standards and operational productivity.
Website: https://haptik.ai
Pros:
- Efficiently automates customer support with intuitive conversational interfaces
- Customizable workflows tailored for niche industries like house & garden
- Scalable integration with existing sales and marketing systems
Cons:
- Initial setup can be complex for non-technical users
- Customization may require additional investment
- Onboarding process sometimes lacks industry-specific examples
Ideal Business User
Mid-to-large sized house & garden retailers or service providers seeking to enhance customer engagement through automated chatbots and virtual assistants, while improving appointment management and support efficiency.
Ratings
- Ease of Installation: 4/5
- Quality of Answers: 4/5
- Customer Support: 4/5
Cost
Haptik follows a customized pricing model based on business needs, volume, and integration complexity. Interested users should contact their sales team for detailed pricing information.
15. Ada
Ada provides an advanced AI-powered chatbot platform designed to automate customer support and engagement. In the house & garden industry, Ada assists businesses in delivering timely, personalized responses, streamlining appointment scheduling, product inquiries, and after-sales support, ultimately enhancing customer experience and boosting operational efficiency for businesses across this niche market.
Website: https://www.ada.support
Pros:
- Highly intuitive interface that simplifies customer interactions for house & garden businesses
- Robust automation features that reduce response times and improve engagement
- Flexible integration capabilities with existing digital systems tailored for niche market needs
Cons:
- Initial setup customization may require technical assistance for some house & garden companies
- Occasional limitations in handling highly complex queries specific to niche products
- Some advanced features may have a steep learning curve for smaller teams
Ideal Business User
Small to mid-sized businesses in the house & garden industry, such as landscaping services, garden centers, and home improvement stores seeking an efficient, customizable AI solution to enhance customer support and streamline engagement.
Ratings
- Ease of Installation: 4/5
- Quality of Answers: 4/5
- Customer Support: 4/5
Cost
Monthly rates start at $33 per month with a free tier available, offering scalable subscription plans suitable for businesses of varying sizes.
16. Cognigy
Cognigy delivers a dynamic conversational AI platform that enables businesses to create automated, human-like interactions. Serving the house & garden industry, it equips companies with customizable chatbots and voice assistants to streamline customer engagement, appointment scheduling, and support, driving efficiency and enhanced user experiences with innovative automation tools, globally appreciated.
Website: https://www.cognigy.com
Pros:
- Highly customizable conversation flows tailored to specific tasks
- Seamless integration across multi-channel communication platforms
- Robust analytics for monitoring and optimizing customer interactions
Cons:
- Complex initial setup requires dedicated IT resources
- High subscription fees may deter smaller businesses
- Steep learning curve for users without technical backgrounds
Ideal Business User
House & garden industry businesses, particularly mid-sized companies, looking to transform their customer engagement and support processes through scalable conversational AI and automation solutions.
Ratings
- Ease of Installation: 3/5
- Quality of Answers: 5/5
- Customer Support: 4/5
Cost
Pricing details are available on request and typically follow an enterprise subscription model, with custom tiers based on company size, implementation scope, and specific feature requirements.
17. Rasa
Rasa is an open source conversational AI platform that enables developers to build, deploy, and manage intelligent chatbots and virtual assistants. For the house & garden industry, it offers customizable automation tools to streamline customer interactions, answer inquiries, and enhance service delivery throughout the customer lifecycle.
Website: https://rasa.com
Pros:
- Highly customizable framework that adapts to specific industry needs
- Strong developer community ensures rich support and continuous improvements
- Robust integration capabilities with various platforms and messaging channels
Cons:
- Steep learning curve requiring significant technical expertise
- Limited out-of-the-box features for niche industry use cases
- Deployment and maintenance can be resource-intensive for smaller teams
Ideal Business User
Businesses in the house & garden industry with access to technical expertise, looking to integrate advanced, customizable conversational AI solutions to automate customer service and enhance engagement.
Ratings
- Ease of Installation: 3/5
- Quality of Answers: 5/5
- Customer Support: 4/5
Cost
Rasa Open Source is available for free. For larger organizations, Rasa Enterprise offers additional features, dedicated support, and scalability with pricing provided on a customized basis.
18. Avaamo
Avaamo is an enterprise conversational AI platform empowering businesses with automated, intelligent chatbots and virtual assistants. It simplifies customer service, sales, and marketing communications using advanced natural language processing. In the house & garden industry, Avaamo enhances customer engagement, streamlines support, and optimizes operational workflows effectively, delivering measurable business impact.
Website: https://www.avaamo.com
Pros:
- Enhances customer engagement with intuitive, automated chatbots.
- Efficiently automates routine inquiries to reduce operational costs.
- Offers scalable multi-channel integration suited for diverse business environments.
Cons:
- Complex initial setup and integration can challenge non-technical users.
- Steep learning curve when customizing for specialized processes.
- Enterprise-grade focus may limit out-of-the-box functionality for smaller needs.
Ideal Business User
House & garden companies, including retail outlets and landscaping services, looking to enhance customer support and streamline operations through advanced conversational AI solutions.
Ratings
- Ease of Installation: 3/5
- Quality of Answers: 4/5
- Customer Support: 4/5
Cost
Avaamo offers enterprise-tier pricing with customized plans based on volume and feature requirements. Detailed pricing is available upon request, and potential customers are encouraged to contact the sales team for a tailored quote.
19. Aivo
Aivo is an AI-powered customer service platform offering intelligent chatbots and automated support solutions designed to streamline customer interactions. For house & garden businesses, Aivo delivers real-time assistance, personalized product recommendations, and efficient issue resolution, enhancing customer engagement while optimizing operational efficiencies and fostering consistently reliable, improved overall service experiences.
Website: https://www.aivo.co/
Pros:
- Rapid, AI-driven responses tailored to common home and garden inquiries
- Seamless omnichannel integration enhancing website and social media engagement
- Personalized support that improves customer satisfaction and sales conversion
Cons:
- Occasional misinterpretation of nuanced home design or gardening queries
- Integration challenges with legacy house & garden management systems
- Dependence on high-quality training data may require continuous optimization
Ideal Business User
Ideal for mid to large-sized house & garden retailers or service providers seeking to automate customer support, boost online engagement with real-time, personalized product guidance, and streamline overall operational efficiency.
Ratings
- Ease of Installation: 4/5
- Quality of Answers: 5/5
- Customer Support: 4/5
Cost
Aivo offers subscription-based pricing with customizable tiers. While detailed pricing is available on request, entry-level plans may start around $33/month with free trials available, scaling up based on the complexity of features and user volume.
20. Conversica
Conversica delivers innovative AI-powered virtual assistants that autonomously engage leads, nurture customer relationships and schedule appointments reliably for businesses in diverse industries including house & garden. The solution streamlines follow-up communications, reduces workload, improves conversion rates and helps drive consistent revenue growth through enhanced, personalized customer interactions. Ensuring measurable success.
Website: https://www.conversica.com
Pros:
- High lead engagement rates that boost conversion in the house & garden market
- Automated follow-ups reduce manual workload and speed up response times
- Seamless integration with existing CRM and marketing systems
Cons:
- Pricing may be prohibitive for smaller house & garden businesses
- Complex integration with legacy systems can require additional technical support
- Initial setup and training may be time-consuming, delaying immediate benefits
Ideal Business User
The ideal user is a mid-sized to enterprise-level house & garden company seeking to automate lead nurturing and follow-up communications while integrating with existing CRM systems to enhance conversion and drive consistent revenue growth.
Ratings
- Ease of Installation: 4/5
- Quality of Answers: 5/5
- Customer Support: 4/5
Cost
Conversica offers personalized pricing models based on lead volume and features. Detailed pricing is available upon consultation, typically structured as a subscription tier model designed to scale with business needs.
Enhancing Customer Experience with Conversational Commerce in House & Garden
In the dynamic world of house & garden, businesses are constantly seeking innovative ways to engage with customers and streamline their shopping experience. Conversational commerce offers a powerful solution, enabling personalized interactions that can transform the way customers discover and purchase products. Here’s how it can be effectively applied:
- Personalized Product Recommendations: By leveraging AI-driven chatbots, businesses can offer tailored product suggestions based on customer preferences, previous purchases, and browsing behavior. This personalized approach not only enhances the shopping experience but also increases the likelihood of conversions.
- Efficient Customer Support: Conversational commerce platforms can provide instant, 24/7 customer support, addressing inquiries about product specifications, availability, and care instructions. This immediate assistance helps reduce customer frustration and improves satisfaction.
- Streamlined Ordering Process: Integrating conversational interfaces allows customers to place orders directly through chat, simplifying the purchasing process. This convenience can lead to higher sales and improved customer loyalty.
- Interactive Gardening Advice: For customers seeking advice on plant care or garden design, conversational tools can offer expert tips and tutorials, fostering a deeper connection with the brand and encouraging repeat visits.
By embracing conversational commerce, house & garden businesses can create a more engaging, efficient, and personalized shopping experience that meets the evolving needs of their customers.