Top Shopify Experts You Should Follow In 2024

Emily Levingston

September 11, 2024· 7 min read

Leading Shopify Experts to Follow in 2024

Are you looking to boost your Shopify store's performance in 2024? Following the right Shopify experts can provide you with invaluable insights, tips, and strategies to succeed. Whether you're a newcomer or a seasoned Shopify merchant, these experts are at the forefront of e-commerce innovation, sharing their knowledge across various platforms. But who are the experts in Shopify that can make a difference for your store? Let’s dive into the top Shopify experts you should follow this year.

Why Following Shopify Experts is Essential

Shopify continues to evolve, introducing new features and integrations to streamline online selling. Staying updated with these changes can be overwhelming. That’s where Shopify experts come in. These professionals specialize in Shopify development, SEO, design, and marketing, providing actionable advice to grow your online business. By following these industry leaders, you can save time, avoid costly mistakes, and ensure your Shopify store is set up for success.

For even more personalized support, tools like VanChat—an AI-powered pre-sales chatbot for Shopify—are revolutionizing customer interactions, automating tasks like order tracking, product comparisons, and personalized recommendations. Learn more about VanChat's features and see how it can enhance your store’s efficiency.

Top Shopify Experts You Should Follow in 2024

1. Kurt Elster

Kurt Elster is a widely recognized Shopify expert and host of the The Unofficial Shopify Podcast, where he provides insights on optimizing e-commerce stores. His expertise in conversion rate optimization and Shopify Plus stores has made him a go-to figure for merchants looking to scale. Kurt’s pragmatic advice focuses on boosting sales, improving user experience, and creating high-converting product pages.

Check out his podcast here to get insights into real-life Shopify success stories and strategies.

2. Kelly Vaughn

As the founder of The Taproom, Kelly Vaughn specializes in Shopify development and custom solutions for e-commerce businesses. Kelly’s expertise spans from developing custom Shopify themes to helping clients enhance their Shopify Plus experience. Her Twitter feed and blog are packed with useful advice for merchants who want to scale efficiently.

3. Tobias Lütke

As the co-founder and CEO of Shopify, Tobias Lütke remains one of the top experts to follow for firsthand insights into Shopify's future developments. He frequently shares his vision for e-commerce and the future of retail on platforms like LinkedIn and Twitter. Keep an eye on Tobias for announcements about Shopify's newest features and platform updates.

4. Ilana Davis

Ilana Davis is known for her work with JSON-LD for SEO and Shopify themes. She offers services that improve the search visibility of Shopify stores by implementing structured data. Her expertise lies in ensuring that stores have high visibility on Google Search, which is crucial for increasing traffic and conversions.

5. Paul Boag

A conversion rate optimization and UX expert, Paul Boag helps Shopify merchants improve their websites' design and functionality to drive conversions. His content is ideal for store owners looking to enhance the shopping experience through design improvements and customer journey optimizations.

6. Chris Long

Specializing in Shopify SEO, Chris Long is a name you’ll come across often when searching for SEO experts. His expertise in keyword optimization, content strategy, and technical SEO is invaluable for merchants looking to rank higher in search results. Following his blog or LinkedIn posts provides practical tips for improving your store’s organic reach.

7. ZealousWeb

ZealousWeb is one of the top Shopify agencies to watch out for in 2024. They specialize in custom Shopify development and digital marketing. If you’re looking for agency-level support for larger-scale projects, ZealousWeb offers expert solutions to increase your store’s performance.

Explore ZealousWeb’s offerings here.

How VanChat Can Elevate Your Shopify Store

In addition to following top experts, adopting the right tools is crucial to growing your Shopify store. VanChat, an AI-powered pre-sales chatbot for Shopify, is an invaluable tool that enhances the shopping experience and helps merchants boost sales. With its ability to answer 97% of customer inquiries without human intervention, VanChat efficiently handles questions about product comparisons, sizing, returns, and more. Its integration with Shopify enables seamless customer interaction, increasing conversion rates and reducing cart abandonment.

Moreover, VanChat offers personalized recommendations based on user behavior and shopping habits. It asks follow-up questions to better understand customer needs, ensuring that shoppers get the right product at the right time. By proactively suggesting best-selling products and sending timely discount reminders, VanChat helps drive sales and keeps customers engaged. For merchants looking to provide a smoother, more interactive shopping experience, VanChat is the tool to consider in 2024.

Conclusion: Elevate Your Shopify Game in 2024

Following Shopify experts provides a competitive edge in the fast-paced world of e-commerce. These industry leaders offer invaluable insights that can save you time and enhance your store’s success. From conversion rate optimization to SEO tactics, these experts cover every facet of running a successful Shopify store.

Don’t just follow the experts—adopt cutting-edge tools like VanChat to improve your customer experience and automate processes. By leveraging AI chatbots and personalized interactions, you can provide a superior shopping experience while freeing up your time to focus on growth. With the right experts and tools by your side, your Shopify store can thrive in 2024.