VanChat Turns Service into Sales: 25,803% ROI for Kiiko Apparel

Key Conversion Data from VanChat

• ROI: During the period, ROI soared to 25,803.34%
• Total Sales: Achieved $70,716.11 through VanChat

VanChat not only helped Kiikio greatly improve customer service efficiency, but also became the core engine driving explosive revenue growth.

Store Background & Challenges

• Brand Background
  Kiikio is a trend-focused e-commerce brand that emphasizes “youth, attitude, and self-expression.” Its designs combine stonewashed textures, avant-garde tailoring, and futuristic elements, with an overall oversized style that is both edgy and relaxed. Through this aesthetic, Kiikio aims to create a unique street culture identity for younger generations.
• Oversize Sizing Complexity
  Although oversize is Kiikio’s signature look, the concept of “loose fit” is interpreted very differently across cultures and shopping habits. Many customers repeatedly ask questions such as: “At 175cm, should I choose M or L?”“Will this be too baggy?” If customer service cannot provide precise guidance, purchase intent quickly diminishes, often leading to abandoned carts.
• Global Customer Base
  Unlike brands serving a single region, Kiikio’s customers are spread across Asia, Europe, and the Americas. After placing orders, they frequently request shipping updates: “Where is my package?”“When will it arrive?”
  These inquiries occur frequently and across time zones. Ensuring natural language switching and providing accurate order tracking has become a major challenge for Kiikio’s customer service team.
• Market Reputation
  On Trustpilot, Kiikio holds an overall rating of 4.0/5. Customers praise its trend-forward designs and responsive support, but there are also complaints about slow shipping, sizing inaccuracies, and inconsistent quality. This split reputation highlights a crucial lesson: only by offering instant answers to order and sizing questions while improving the overall customer experience can Kiikio truly turn its fashion identity into sales growth.

Key Challenges

• Distinct yet complex product styles: Stonewashed fabrics, heavy tailoring, and diverse collections make it difficult for new customers to quickly find the right fit for themselves.
• Trust and conversion misaligned: While many customers appreciate Kiikio’s designs and service, recurring feedback such as “shipping delays,” “inaccurate sizing,” and “quality not as expected” can hinder conversions without a timely communication mechanism.

How VanChat Helped: Efficiency + Retention + Conversion

After testing other AI tools, Kiikio ultimately chose VanChat because it could fully understand the complex language of street fashion and combine brand storytelling with product expertise to provide professional-level assistance.

1. Instant responses to reduce drop-offs
   Fashion shopping is often impulse-driven—customers decide within minutes whether to buy. If questions about sizing, fabric, or shipping remain unanswered, their intent fades quickly. VanChat reduced response times from several minutes to instant answers, resolving hesitation at the exact moment of decision and significantly lowering cart abandonment.
2. Product expertise that builds trust
   By learning product descriptions, design concepts, and sizing charts, VanChat could answer like an internal brand consultant: “What’s the difference between this hoodie and the classic series?”“I’m 175cm tall, which size fits best?”“When will this limited edition be restocked?”
   With around 97% accuracy, VanChat strengthened customer trust and confidence in their purchases.
3. Proactive recommendations that boost order value
   When a customer inquired about a hoodie, VanChat also recommended:

• “Matching denim jeans”
• “You may also like — similar style accessories”
  These smart recommendations encouraged add-on purchases and increased average order value.

Real Results and Social Feedback

Within just two months, Kiikio achieved remarkable outcomes with VanChat:

• Sales Surge: ROI soared to 25,803.34%, with total sales exceeding $70,716.11
• Efficiency & Retention: Instant responses + precise answers shortened consultation times and retained potential customers
• Positive Social Feedback: A customer noted on Trustpilot:

“Kiikio provided excellent customer service! Product quality and sizing were accurate, and before shipping they helped me confirm the size in time.”

VanChat not only solved Kiikio’s customer service bottlenecks but also helped the brand turn impulse-driven fashion demand into sustained sales momentum across global markets.