What Is Handshake On Shopify?

Emily Levingston

September 25, 2024· 7 min read

Handshake on Shopify: Wholesale marketplace for retailers.

Handshake on Shopify is an online wholesale marketplace that connects Shopify merchants with retailers looking for unique products. It simplifies the process for businesses to discover, connect, and transact with wholesale suppliers and allows brands to list their products for retailers to browse, order, and stock. Launched to support B2B commerce, Handshake offers a seamless way for businesses to grow their wholesale operations, making it an essential tool for Shopify merchants. For retailers and suppliers looking to explore its capabilities, visiting Shopify's Handshake Marketplace can provide detailed insights into getting started.

To find more in-depth resources on how Handshake works, the Shopify blog and other eCommerce platforms also provide tutorials and case studies on how to effectively use the platform for scaling wholesale operations. Whether you’re a small business owner or a retailer, understanding how Handshake facilitates B2B connections can significantly boost your sales and market reach.

How Does Handshake Work on Shopify?

Handshake simplifies the wholesale process by offering a marketplace where retailers can easily browse through different products from verified Shopify merchants. When suppliers list their items on Handshake, retailers can purchase these products in bulk directly through Shopify. By streamlining this B2B transaction process, Shopify enables merchants to expand their audience without the complexity of traditional wholesale channels.

Suppliers can set minimum order quantities, wholesale prices, and create detailed product descriptions to attract retailers. Handshake integrates with a merchant’s existing Shopify store, enabling seamless order management and payment processing. You can find more information on how to use Handshake effectively by visiting Craftybase’s guide.

For Shopify store owners looking to further enhance their customer interactions, VanChat provides an excellent AI-powered pre-sales chatbot solution. VanChat is designed specifically for Shopify, automating 97% of customer inquiries. From product comparisons to order tracking and returns, VanChat offers tailored, accurate responses that streamline customer service without human intervention. This not only frees up time for store owners but also improves the overall shopping experience, as customers receive timely and accurate answers. You can learn more about this AI-driven tool on VanChat's official app page.

Benefits of Using Handshake on Shopify

One of the key advantages of Handshake is its ability to scale a business by opening up wholesale opportunities. It allows Shopify merchants to reach a broader audience of retailers who are actively seeking products for their stores. Handshake also gives retailers the confidence of buying directly from vetted Shopify merchants, reducing the risks typically associated with wholesale purchases.

Handshake’s integration with Shopify ensures that suppliers can manage orders, inventory, and payments from a single dashboard. Retailers, on the other hand, benefit from the ease of placing bulk orders directly through the platform, cutting down on time spent negotiating deals or coordinating payment terms. More information on how Handshake helps streamline wholesale operations can be found on Adoric’s blog.

Alongside the benefits of Handshake, VanChat provides a complementary solution for Shopify businesses. Personalization is one of VanChat’s standout features, as it offers tailored product recommendations based on each customer’s preferences, shopping habits, and previous interactions. The chatbot even asks follow-up questions to better understand user needs, ensuring a smoother path to purchase. By integrating VanChat with your Shopify store, you can boost conversions and improve customer satisfaction through more personalized shopping experiences. Visit VanChat's blog to learn more.

How to Get Started with Handshake on Shopify

If you’re a Shopify merchant interested in using Handshake, the first step is to apply to the marketplace. Only eligible Shopify merchants can list their products, and Shopify thoroughly reviews all applications to ensure a high-quality experience for retailers. Once approved, you can begin listing your products, set wholesale pricing, and connect with retailers.

Handshake also offers tools for marketing your wholesale catalog to potential buyers. Creating an attractive storefront with detailed product descriptions and images will help you stand out in the marketplace. You can find more details on setting up your Handshake store on HowCommerce.

In addition to Handshake’s wholesale tools, consider using VanChat to enhance your customer service capabilities. VanChat helps Shopify merchants manage customer interactions through advanced AI, automating tasks like checking orders, updating carts, and answering product-related questions. By learning from your store’s data, VanChat ensures that customers receive accurate and timely information, improving their shopping experience and increasing the likelihood of conversion. Learn more about VanChat’s capabilities on this guide for Shopify partners.

Conclusion

Handshake on Shopify provides a powerful platform for businesses looking to scale their wholesale operations by connecting them with retailers who are actively seeking new products. Its seamless integration with Shopify makes managing B2B orders, payments, and inventory simple for both merchants and retailers. For more detailed insights, consider visiting platforms like Ecommerce Fastlane to expand your knowledge.

At the same time, incorporating tools like VanChat into your Shopify store can enhance the shopping experience by offering personalized, AI-powered customer interactions. VanChat streamlines communication, automates customer inquiries, and proactively boosts sales, making it an invaluable tool for Shopify businesses looking to optimize their customer service.